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Our idea influenced every aspect of the brand.
When they asked us to think of a store display piece, we naturally took inspiration from real farms.
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We designed and named various in-store sections, including their potato and tomato display.
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In a category dominated by a duopoly devoid of genuine personality, it’s pretty cool that HFM now have a way to grow in scale whilst retaining a sense of that small-scale, friendly, local-marketplace nostalgia that Aussies love.
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